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The Commoditization of the Creative Act

By Michael Divine on July 3rd, 2016

Businesses run on products: product conception, product development, product sales, product redevelopment, and so on. Information products. Plastic tchotchke products. Useless and useful products. Products products products. If we aren’t buying a product then we’re producing a product or selling a product or discarding a product in order to replace it eventually with another (theoretically) superior product. But what about art?

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