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Fonts: How We Say What We Say

By Michael Divine on August 8th, 2016

Let’s talk about fonts because HOW you say something is nearly as important as WHAT you are saying. Rhetoric – speaking and writing in a persuasive manner – goes far beyond simple word choice. Our choice of fonts in the branding of our message offers subtle clues to observers of how we think of ourselves, the kind of image we are want to portray, and the audience we hope to connect with. When we read a text, we are reading it in the tone the speaker wrote as much as the tone it is packaged in.

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